Get To Know Us

About

Our Mission

Our mission is to unlock the environmental, social and economic utility of cannabis by developing, producing and delivering premium quality and high performing cannabis brands and products internationally.

Vertical Integration

We are an ecosystem of leading businesses in strategic markets focused on value creation through supply chain optimization, quality manufacturing, brand extension, and distribution and retail channels.

CULTIVATION

Indoor & Outdoor
Greenhouse
Available Acreage

PROCESSING

CO2
Butane

MARKETING

Branded Product Lines
Traditional & Digital Strategies
Active Social Media Platforms

DISTRIBUTION

Distribution Hubs
Dispensaries

Our Team
Robert Cheney

CEO, PRESIDENT & DIRECTOR

Robert Cheney is an entrepreneur and investor with a background in media, film, internet technology and telecommunications. His focus is building exceptional management teams and focusing on investment opportunities with strong growth potential. Additionally, Rob’s early training as a corporate securities lawyer lends an advantageous skill-set in the execution of M & A transactions. With C21, Rob’s strategy is value creation through disciplined consolidation of an early-stage fragmented industry; building scale and life-style brands as a consumer driven products company.

Will Werden

DIRECTOR

Will has over 30 years of experience in global horticulture cultivation. He specializes in outdoor and indoor grow practices, facilities construction and design, lighting systems and practices, temperature and humidity control, and genetic strain selection. Having overseen large-scale grow operations with state of the art technology, Will brings a wealth of knowledge to the C21 team.

Keturah M. Nathe

VP CORPORATE DEVELOPMENT & DIRECTOR

Keturah has over 11 years of finance experience working with various public and private companies in mineral exploration and development, oil and gas, technology, agriculture, and property development.

Michael Kidd

CFO

Michael is a chartered accountant with extensive experience at the executive level in several industries and in both larger organizations and start-ups. He’s spent the past 10 years as COO/CFO for a mid-size distributor with 9 branches across Canada and the Middle East. Additionally, he has more than 15 years of experience in the Forest Industry (including 5 years in New Zealand) starting as Controller and progressing to the executive level.

Randy Torcom

VP of MARKETING

Randy Torcom is the Vice-President of Marketing for C21 Investments Inc. Responsible for C21 products worldwide, Randy oversees the international brand strategy ensuring delivery of a compelling proposition of high-quality products, with life-style and value delivery that consumers can have a meaningful connection with.

Torcom has over 18 years experience crafting innovative strategies to introduce new product lines while enhancing brand identity and consumer perception. Randy’s most recent experience includes his role as Vice-President of Brand Marketing at Burton Snowboards, where he owned the brand voice and drove competitive market positioning across multiple channels. Additionally, Torcom oversaw the visual retail strategy, ensuring a premium aesthetic and elevated customer experience globally across all brick and mortar locations.

Robert Cheney

CEO, PRESIDENT & DIRECTOR

Robert Cheney is an entrepreneur and investor with a background in media, film, internet technology and telecommunications. His focus is building exceptional management teams and focusing on investment opportunities with strong growth potential. Additionally, Rob’s early training as a corporate securities lawyer lends an advantageous skill-set in the execution of M & A transactions. With C21, Rob’s strategy is value creation through disciplined consolidation of an early-stage fragmented industry; building scale and life-style brands as a consumer driven products company.

Will Werden

DIRECTOR

Will has over 30 years of experience in global horticulture cultivation. He specializes in outdoor and indoor grow practices, facilities construction and design, lighting systems and practices, temperature and humidity control, and genetic strain selection. Having overseen large-scale grow operations with state of the art technology, Will brings a wealth of knowledge to the C21 team.

Keturah M. Nathe

VP CORPORATE DEVELOPMENT & DIRECTOR

Keturah has over 11 years of finance experience working with various public and private companies in mineral exploration and development, oil and gas, technology, agriculture, and property development.

Bruce Macdonald

DIRECTOR

Bruce is a seasoned senior executive with more than 35 years of experience in financial services including extensive expertise in the capital markets sector. He has an impressive track record of leading innovative new business ventures in support of global growth strategies. Bruce has exceptional expertise in building risk management and corporate governance control environments. Further, he serves on the boards of several Canadian corporations and associations, and holds an ICD.D designation from the Institute of Corporate Directors.

Chris Cherry

DIRECTOR

Mr. Christopher Cherry has over 14 years of corporate accounting and audit experience. Mr. Cherry has extensive corporation experience and has held senior level positions for several public mining companies including Director, Chief Financial Officer, and Secretary. Mr. Cherry has been a Chartered Accountant since February 2009 and a Certified General Accountant since 2004. In his former experience as an auditor, he held positions with KPMG and Davidson and Co. LLP in Vancouver, where he gained experience as an auditor for junior public companies, and an IPO specialist.

Dr. Thomas Stokes

CHEMIST

Dr. Stokes is an enzymologist with training in biochemistry at Rice University in Houston, Texas. He specializes in using biological methodologies for enhancing yields in traditional industries. Stokes pioneered diverse ventures such as off-bottom oyster culture and the use of enzymes in synthesis of chiral chemicals. Additionally, he’s the former President of Biota Control Inc. which focused on the use of pheromones to control insects.

Nico Civelli

DIRECTOR of PELLETON RENEWABLES PTE LTD.

Nico is the former Managing Director of family office, Clarion Finance Pte Ltd. in Singapore Serves as a Director of Pelleton Renewables Pte Ltd, a private company focused on solving the world’s growing waste problem, Callinex Mines Inc. (TSX.V: CNX) and Claren Energy Corp (TSX.V: CEN). He holds a Master’s degree in Applied Finance from the University of Southern Queensland.

Richard Qiu

FINANCIAL ENGINEER

Richard is a doctoral Student in investment science at Dalian University of Technology and holds a master’s degree in financial engineering from London University. Formerly at the Bank of China (London branch), China Citi Bank, and Everbright Financial Holding Asset Management Co. Richard has deep experience in commercial banking, securities investments, risk management, quantitative analysis and derivative investment. Further, he’s well versed in quantitative hedging strategies and hedge fund management.